Mazda2 Activation

ADDY WINNER

To reveal the new MAZDA2, we created a concept called Zoom-Zoom Concentrated. It was based on the new sub-compact that was everything Mazda known for, concentrated into a smaller package. An energy drink was developed for the International Auto Show event as a giveaway item and for the brand experience. This event was also webcast live on Mazda2 Microsite globally.

Augmented Reality Station and Can

Holding the can up to the camera, the audience was able to play with a virtual MAZDA2 floating on top of the can. Touching the can’s logo jogged through the vehicle’s launch colors.